Carrie (2013)
This was a public advertisement for the up and coming film Carrie (remake). Due to the new technology that social media, producers are able to become more creative in they way they advertise things. This is an example that i found on youtube which went virtual. over all it had a positive out come. Over 60 million people globally have seen this which already is creating a fan base.
As you can can see this got a lot of view that led it being shared to facebook which once again creates a bigger fan base and more people aware of the new (remake) film Carrie. Once again millions of people liked,comment and shared. this was just from one page i found there are many others which shows that social media has become a really strong aspect of advertising. They have their own facebook page were they posted promotions on there, about dates, DVD'S (now) as well as clips from the film to keep people interested still.Also it being free help producers save money. Also because of the high rating of these videos they make it onto the news online which is another good way to advertise their film.
Hash tagging #FLEXLIKECARRIE
was clever as it meant people on Twitter can share the video and use the hash
tag to make the video trend which means it the most popular thing on
twitter. This is more of the modern way of advertising they
have also used more tradition ways such as advertising on TV, in cinemas
and posters.
(Here are 3 posters I found)
I feel like producers today take advantage of social media because it a cost effective and easier way of advertising things now and it works. Its a good way to get reactions from the audience directly and people can share this easily although the more tradition way of advertising is still effect, I just feel that the way where media is moving now is towards Social media as it is so effective.
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